Hi, I’m Isabel,
a Senior Product Manager and Designer specializing in solving complex product challenges—all while working remotely.

I'm Isa, 
a Digital Product Designer & Entrepreneur living in Barcelona.

Over the past 10 years, I’ve been deeply involved in defining, designing, managing, and launching a wide variety of digital products in the software industry. I began my career in user experience consulting, working on projects across the banking, insurance, and public sector. Later, I shifted my focus to strategic product design and consulting for B2B SaaS start-ups, ranging from early-stage ventures to more established companies, and even co-founded two B2B SaaS businesses from the ground up. I’ve experienced what it takes to design, develop, launch, and iterate a B2B SaaS in record time, navigating every stage from inception to achieving product-market fit.

Although my heart is still in design and my background influences every detail and decision, my current skills go far beyond product design.

I have +5 years experience in managing and designing digital products as a consultant, freelance or co-founder.
Also, I have 10 years experience as a visual designer :)

I like working at the intersection of business and product, creating value through strategy and generating impact through design. 

WHAT I DO

Product Design
MVP Definition
Product Strategy
Product Roadmap
Product Management
Product Documentation
Review or Feedback Collection

WHAT I DO

Strategy
Concept - Moodboard
Wireframing
Product Design
Interaction & Visual Design
Prototyping
Design Systems
8-point grid
QA